The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24×7 call centers in 13 languages across the country manned by multi-lingual customer service associates to offer professional and efficient customer service. Airtel currently has over 600 channels and services.
Airtel has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Airtel currently has its footprints spread across 2 lakh towns with over 17 million connections in India.